How to Leverage the Potential of Linkedin Company Pages for your Business?

Linkedin Company Pages - How to Leverage the Potential of Linkedin Company Pages for your Business? With over 200 million active members, LinkedIn is the perfect professional social media network for businesses and communities to promote their products and services, recruit top talent, and share important, interesting, and useful updates with Linkedin Company Pages.

LinkedIn celebrated its 3,000,000th Company Page last month, but many businesses still don’t understand the value of maintaining one. Here’s why – As a business, you need to be where your current and potential clients are – on LinkedIn.

This is a very valuable business tool for branding and sales strategy, to engage with your audience and help control the way your audience perceives you as a company on a major platform and a great place to showcase the people and skill sets that make up your company

Linkedin users can “Follow” your company to stay tuned for updates on additional services, statuses, and more. Linkedin posts these updates in the newsfeeds of your followers. Employees too benefit from these pages since they can list your company as their employer on their personal pages.

Linkedin Company Pages are free to set up and require very little technical know-how and you can get started once you have all the following information to fill out the profile.

  • An email address in your personal profile that is linked to your company domain
  • Your company name (be sure to use exactly the same company name as the one listed in your personal profile.)
  • Names of page administrators
  • Logo and attractive cover image
  • Corporate information such as:

o    A minimum of 250 characters describing your company
o    Keywords and phrases describing your product/service offerings
o    Website/Blog RSS feed and Twitter account
o    Company size/type
o    Company Website URL
o    Industry, operating status, year founded
o    Products or services
o    People who would provide recommendations or testimonials

When all this information is collated, your Linkedin Company Page is just 3 steps away:

  1. To get started, go to the “Companies” menu on LinkedIn. From there, select “Add Company”.
  2. Enter basic information about your company, its description, number of employees, and industry it operates in.
  3. Follow LinkedIn’s wizard for creating completing the company profile

To help you create a standout LinkedIn company page, here are some best practices to enable management and engagement effectively.

Best Practices:  Managing a business page on LinkedIn

  • Update your profile image and info often to keep it current and fresh
  • Tell your brand story in a compelling biography
  • Spotlight employees, customers and products
  • Feature your products and services to catch the eye of your target audience
  • Follow SEO indexing to ensure maximum brand exposure when searched
  • Be creative

Best Practices:  Ongoing Engagement Tips

  • As a network for professionals, optimal posts are most often during office hours
  • Keep your updates brief, professional and post once or twice a day
  • Rotate updates between linked posts, images and engaging comments
  • Get your employees involved
  • Ask for engagement (every once and awhile)

More resources on how to optimize your Company Page, check out LinkedIn’s Company Pages guide. The Resources tab is particularly helpful and chock-full of instructional videos. If you are looking for examples for inspiration and ideas check out the many great Linkedin Company Pages.

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Planning For Disaster: Data Backup and Recovery

small-business-data-backupIn the constantly evolving technology driven world, companies struggle with increasing amount of data being stored on the networks of small and medium-sized businesses, which users want to be able to access wherever they are from a variety of devices, including smart phones, tablets and laptops.

Imagine for a moment that one day you go to work to find that all your company data – emails, documents, databases, contact lists, accounting data, billing information, etc. – has simply vanished, permanently. Gone is everything that makes your company what it is and that has allowed it to operate and grow as a business. How soon can this data be recovered, and what can be the impact of this loss to your business?

With the growing value of data as a strategic corporate asset, data backup and its recovery is possibly the most important part of your IT infrastructure. Odds are that at some point your company will experience a computer crash, virus, or some other disaster that will affect your data storage. Without a well thought out data protection strategy you are placing your business at risk for eventual disaster. The challenge is to implement a reliable backup and recovery solution in the most efficient, cost-effective manner.

Threats to your business and your data range from acts of nature, such as earthquakes, and floods; to crashed servers or corrupted hard drives; to simple data loss caused by employees walking out the door with laptops or USB drives. Think of backup and disaster recovery as an insurance policy for your data.  Just as you would never consider driving a car without auto insurance, you shouldn’t use data without having data recovery insurance.backup-recovery

Getting it right

So what makes an effective data backup strategy? The first step is to know what needs to be backed up and archived. Backups are copies of active data for short-term use and are frequently overwritten with updated versions. Archives, on the other hand, contain static data, such as inactive document files and old emails.

An effective data backup plan consists of five parts:

1. Plan for data backup

a)      What data needs to be backed up

b)      Where to keep the backup

c)       Store a full backup at another location or online to protect against fire, theft or other disaster

d)      Quarterly or annual backup for critical data.

2. Create a backup routine

a)      Data backups to be regular scheduled daily tasks

b)      Who will backup data

c)       Wherever possible automate the backup process.

3. Custom backup strategy for business needs

a)      Determine the best schedule for data backup based on how often the data changes.

b)      Supplement full backups with incremental backups.

4. Test the backup periodically

a)      Ensure backup data fidelity by attempting to restore them to an alternate location. This will bring out any flaws or corrupt data before it is too late.

b)      Use backup applications that generate a reports or logs to quickly identify any problems or skipped files in the backup job.

5. Backup of a backup of a backup

a)  A backup is more than simply moving email, financial documents or other important files off to an external hard drive or removable disk. Simply moving data from one location to another isn’t giving you any extra protection in case disaster strikes. If there aren’t at least two separate copies of your data, it isn’t a backup at all.

b)   While a single backup may be a good start (two copies of irreplaceable files), there is still some risk for data loss, especially if both copies are kept in the same location.

c)  The best protection against data loss, especially from catastrophic events, is having at least three copies of your data (the original files, an easily-accessible backup and a protected copy of your backup). While some large companies may use dedicated off-site data storage services for this, a business doesn’t have to be big to have three copies of your data. Even something as simple as using an inexpensive online backup service to keep a third copy of the data is sufficient.

Any business that cares about the security of its data needs to have an effective backup strategy to guard against inevitable data loss. Given the overall negative impact permanent data loss can have on a company, a data backup and recovery strategy that is effective is essential.

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Social Media Networking Tips for 2013

social media tipsSocial media profiles develop your online brand as an individual. Who you are? What are your interests and activities? What expertise do you possess? What are your accomplishments?

Your Social Media profile determines how would be known and recognized by colleagues, other professionals, and potential employers.

The 3 basics of online social networking are
•    Familiarity: What social media are you getting into? Don’t sign up for a social networking platform or Web application without understanding its utility to you.
•    Consistency: Complete your profiles on the social platforms you wish to use with a crisp resume and a professional photograph. Develop your personal tagline. It is important to carry the same voice, image, and persona consistently, across multiple social networking platforms.
•    Participation: Social networking is a gift economy. The more productively you participate with others, the higher your own profile will become.

5 tips to create an effective professional online presence.

  1. Google yourself and reflect on the “person” that emerged from the search—are the results congruent with who you want to be online?
  2. Research online the social networking platforms to understand what they do with your data and the conventions that govern the way the community operates, before you create your accounts.
  3. Remember that social media doesn’t have to take a lot of time. Create a schedule that works for you for social media conversations.  For example, 15 minutes every alternate day.
  4. Control your personal information online with privacy settings. Only post information and pictures that you are happy for everyone to see. Remove your tags from undesirable pictures that might have been posted online by friends. Only connect with people you want to communicate with, online.
  5. Acknowledge and appreciate your connections. Share their posts, endorse or recommend them on LinkedIn and twitter, and finally remember to thank them.

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Selecting the perfect major for your undergraduate study: A difficult choice

Increasingly, Indonesian students are eager to study overseas in preference to local universities despite the sizeable financial investment.  The opportunity to decide courses of study and to be taught by passionate professors, meet intelligent and inspirational peers from around the world will broaden any student’s horizons.

Living in any new country, interacting with another culture and a chance to gain mastery of a foreign language is a positive and enhancing experience, which also encourages independence and resourcefulness needed to be self-sufficient in a foreign country.

When it’s time to starting making solid decisions about enrolling in college, many students have questions about how to choose a college major. This is a personal decision that requires time reflecting on goals, likes, dislikes, skills, and aptitudes. You have to not only look at your interests, abilities, and goals, but also what you’ll need to be happy in the future.

Choosing a college major can be a big, anxious deal. Some students get to college knowing exactly what they want to do; others aren’t so sure.

And guess what? A majority of students in all colleges and universities change their major at least once in their college careers; and many change their major several times over the course of their college career.

‘It’s an artful balance of synthesizing interests, skills, and personality strengths while acquiring experience outside of the classroom—in the first four semesters, if possible—that will lead to a more informed major choice,’ says Riana, educational counselor.

Many of today’s majors didn’t exist in the 1970s and ’80s and with a choice of over 200 majors; it can be an overwhelming task to decide from astronautics (the design of spacecraft), informatics (the study of computer systems and how they’re used by groups) or viticulture (winemaking and vineyard management.

Students should follow their hearts, not simply choose a major that betters job prospects. Some questions to consider when selecting a college major include:

  • What type of career can you see yourself in?
  • What type of work do you enjoy?
  • What are your interests?
  • Which subjects did you enjoy studying the most in high school?
  • If you completed a career assessment in high school, what did the results indicate? (If you have never taken such an assessment, consider taking a college major test before selecting a program of study.)
  • What type of skills do you have?
  • Do you have any hobbies that you would like to pursue as a career?
  • What did you learn about what you like and dislike from any past work experience?

It is a journey toward discovering the ideal career path for you. But it is a journey, so make sure you spend some time thinking about it before making a decision. And don’t be discouraged if you still don’t have a major the first time you take this journey… your goal should be narrowing your focus from all possible majors to a few areas that you can then explore in greater depth.

Most colleges even have double majors and some even some triple majors, if you are ready for the hard work.

Keep in mind: your major in college is important for your first job after graduation, but studies show that most people will change careers — yes, careers — about four or five times over the course of their lives — and no major exists that can prepare you for that!

Take advantage of: High school students can and should take advantage of resources available to them in their family and friends, teachers and academic advisers and counselors. The college course catalog is a wealth of information from required courses to specialized majors and tracks. Even classmates, especially upperclassmen, who are studying their major, use them as a resource to gather more information.

Financial Incentives: Some attractive financial aid incentives are associated with specific majors. If this is one of your primary concerns, look into majors that will help you pay for college. This may sometimes require you to commit to working for a couple of years within the specified field.

Look at the Career Options: Check out the job placement success statistics of others who have pursued this degree, if a specific career is your reason for choosing this major.

Selecting a college major is an important decision, and it is not one that should be made lightly. It is important to remember, however, that declaring a major is not an irreversible decision. Set college goals, keep an open mind, and be honest with yourself and you can choose a college major that will steer you down the path to success.

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Boardinghouse in Singapore: A home away from home for International students

For students looking for a world-class education, Singapore undoubtedly qualifies as a home away from home for thousands of Indonesians studying there.

Education in Singapore

Singapore is the premier education hub, a “Global Schoolhouse” offering a diverse and distinctive mix of educational services in a safe, cosmopolitan and comfortable environment.

Available are affordable, quality and well-rounded educational options with a broad-based curriculum and global perspective to equip students with the relevant qualifications and training that serves as a springboard to a brighter future.

Tuition fees are affordable and the cost of living in Singapore is still significantly lower than many developed countries. And when it’s time to put away the books, sports, entertainment and myriad fascinating sights and sounds beckon.

The city-state’s proximity encourages students to visit home during academic breaks and also gives the experience of living away from home in preparation for university to develop independence or English language skills. For most Indonesian students in Singapore, studying hard is the key to surviving in the “very competitive” multicultural educational environment.

Other than being very strong in mathematics and sciences, Singapore education also excels in teaching of English and Chinese, particularly attractive to students of Chinese descent in Indonesia. In addition, the co-curriculum activities ensure that students build leadership potential, and also pursue their talents in music, the performing arts and sports.

International Student Accommodation

When parents pick an overseas education for their children, accommodation often becomes a very complicated and difficult decision. The issues include not merely the financial costs, and geographic location, but also the requirement of a conducive and safe environment, where students can study and live comfortably.

The choice of the right accommodation depends on budget, length of stay and personal circumstances. Options available are boardinghouses, home stays and even rented housing. Most boarding hostels offer rooms ranging from single to two and four-bedded rooms. Standard services include laundry, meals, computer facilities, television, sporting facilities on site, etc. The boardinghouses are usually located close to popular schools with easy access to public transport.

Student boardinghouses in Singapore brand themselves as “one-stop” service providers for international students aged 10 to 18, including full-time guardianship, accommodation with meals and laundry, counseling and after-school care. Other services offered include government and international school admission services. They function at a high level of professionalism and excellence in guardianship, boarding and educational services.

Some other key benefits of a staying in a boardinghouse are the development of students’ self-confidence and self-management skills while still providing a safety net of guardianship. Additional general services provided by the boarding houses are airport pick up, orientation and healthcare. Boardinghouse rules safeguard student’s safety and well-being.

Studies show the routines of a boardinghouse ensure students have a balance between academic and leisure pursuits, resulting in dedicated time for homework and other interests such as sport, music or community service.

Students also vouch for the benefits of boardinghouse living. ‘The boardinghouse is definitely something I will never forget! I’ve been in boarding since Year 10 and must say that it has been the smooth sailing part of my life,” said Michael Wong, who recently finished his schooling in Singapore.

“If you really think about it, boarding is basically living in a big house surrounded by your closest friends. Every night is a social event and whilst all this is happening your homework seems a lot simpler when you have 70 other brothers and sisters to help you with it. The staff in the boardinghouse become your parents so if you ever have any problems you can just go to see them to sort things out. I honestly love the boardinghouse.”

Homestay Options

Home stay is another option available to students, and is generally a better option for younger students compared to dormitories. Here a family provides family-style living. This reduces stress and anxiety for students, who can concentrate on their studies. The caregiver family monitors the child’s progress and provides feedback to parents.

There are 33 long-term student accommodations available according to a 2012 study of the Singapore Education which included boardinghouses and home stays. An international student in Singapore spends on average of about S$750 to S$2,000 a month on living expenses. The amount, of course, varies depending on the student’s individual lifestyle and course of study.

As students such as Michael attest, suitable boardinghouses, home stays or student hostels in Singapore can provide an integrative environment and a rich and varied experience for international school students to learn and grow together.

It teachers them to become independent, inspired and enriched both socially and intellectually.

As published in The Jakarta Post

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Hans Peter Haesslein: Together we can do it.

Managing a successful team is akin to coaching a world class sports team. Coaching, motivating and training constantly to stay on top of the game. Forming the game plan, developing the players, playing the game and then reviewing the game; then it goes back full circle to the game plan,’ says Hans Peter Haesslein, President Director and CEO of PT Siemens Indonesia and Country Spokesperson of Siemens Group of Companies in Indonesia.

Peter has been at the helm in Indonesia for the last 5 years, over a career of 34 years with Siemens. He is a well respected industry expert, who takes great pride in being associated with this global ‘first class company’ which has over 1700 employees in Indonesia. He leads Siemens Indonesia team much like a sports coach, with the aim to achieve peak performance with a leadership style ‘based on trust, in empowerment and delegation of responsibilities’.

‘Together we can do it. It is teamwork led by information flow on what’s happening in the company, both the good and the bad, areas where work and attention is required, is communicated through all the levels. Each and every employee is important and has a voice, not only are they informed, but with the same importance, they are heard without fear of any negative consequences,’ he says.

 He believes that success is a five step process, and first and most important is to work hard, learn as much as you possibly can, listening to your seniors, taking on challenges and most importantly to go the extra mile.

Interestingly, Peter asserts ‘I am a strong supporter of having a substantial number of female employees at the workplace. I am not for a quota, but I believe their presence in meetings, in daily business environment, in teams and in problem solving is contributing substantially to the performance and the achievement of good results.’ He relies on his ‘heads of Corporate Communications, Human Resources, and Business Development, all are Indonesian women, in order to get input and together find the most appropriate ways and channels of communication within the entire organization.

 ‘We employ several hundred employees in our four factories, and several hundred engineers, managers, administrative employees. The spread of education, knowledge and understanding of applicable standards among the entire work force is quite substantial and results in quality products and engineering, services by building the bridge between cultural differences, local requirements and the global standards,’ added Hans.

He further emphasized that a culture of acknowledgement and appreciation for work done and targets achieved within the divisions workgroup teams leads to motivation, and money plays only a secondary part. ‘Identifying and promoting talent, challenging the employee with increasingly demanding tasks, and rewarding them with adequate compensation and promotion is the key. As I mentioned earlier, defined areas of responsibility, ownership, and empowerment are essential to recruit and retain talent. I believe you will get and retain the best people only when you give them responsibilities and space to apply their knowledge, their expertise and experience.’

His attention to detail and quality focus is evident, when he stresses that ‘control at all levels is necessary, while working in a big matrix organization to maintain the required quality in performance, that our customers are expecting from us. Performance is constantly monitored to make sure we have the right people in the right place and we are promoting talents in order to have a full pipeline of skilled staff.’

Time management for Peter is based on prioritizing. ‘I use the Eisenhower Matrix to ask myself two questions. First, is the task important? Second, is it urgent? After all, it is the quality of questions that determines the results we get.’ In addition to his hectic work schedule he is the Vice Chairman of the German-Indonesian Chamber of Industry and Commerce (EKONID). He also served as the Vice Chairman of the European Business Chamber of Commerce in Indonesia (EUROCHAM) until 2011. He is currently on the Executive Board (Advisor) of the Indonesian Australian Business Council (IABC), Member of the Board of Commissioner of PT Jawa Power and the German School (Deutsche Internationale Schule Jakarta). He also attends a number of conferences to stay up to date with economic and political developments.

Peter is an avid golfer, and most weekends will see him at a golf course in the company of friends to enjoy the game and reflect on business, economy, and politics. Till a few years ago he used to fly gliders and single engine motor planes. Another of his passions is deep sea fishing in Indonesia, between Manado and Lombok, Bali and Krakatau.

Peter is a mulch-faceted leader committed to Indonesia’s infrastructure and economic development to bring about positive impact to the people in the country, through clean technology and integrated solutions. Hans earned his Engineering degree from the University of Siegen in Germany. He has been working in Siemens since 1978 and has been around the world in various senior positions. He lives in Jakarta with his wife, Sharon, and their two children.

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‘Halal’ Certified Donuts…Really!

Donuts anyone?

Halal Donuts

 

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Eco-friendly Mobile Coffee Shop

Coffee Shop on Wheels Around Jakarta

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Jason Will: If everything seems under control… you’re just not going fast enough!

Jason Will, MD Santa Fe Relocation Services

Jason Will finds that diving and business management have one thing in common: both provide new, unexpected and interesting discoveries.

“Diving is an amazing activity and I have learned so much from it. Looking at the surface of the ocean, one cannot imagine how much color and life there is underneath the waves; and so it is in business,” said the managing director of Santa Fe Relocation Services Indonesia.

“It is important to take a fresh approach to what is not obvious, be open to new ideas and adopt best practices to rise above the crowd and deliver better services.”

The Australian national first came to Indonesia in 1999 for two years during the economic crisis and was struck by the contrast between the rich and poor.

“Right outside my window I could see the slums, where even though people lacked material things, they appeared to be happy with big smiles. Even during brief elevator rides, there were conversations and a feeling of camaraderie that I had not seen anywhere else,” Will recollected.

This brought him back to Jakarta in 2004, as Santa Fe Indonesia’s managing director. It was an opportunity with his wealth of experience to take a leadership role, in which he could utilize all his skills and have a positive impact on the business.

“It is rewarding to work in an environment that allows for innovation and forward thinking, and offers the chance to usher in a ‘sense of change’,” Will, 45, said.

“I have been fortunate in my career to have had extensive and diverse experiences in several different organizations and I enjoy applying this experience in competitive and challenging environments to achieve successful results.”

He wakes up every morning with the intention of making a difference and the knowledge that his efforts have had a positive impact at work and on the people around him. This approach is reflected in his proactive efforts in planting trees and building a new office and warehouse in close collaboration with the Indonesian Green Building Council to ensure green certification standards.

The steps he has taken in understanding the business priorities have led to positive changes that have resulted in the company’s continued growth, with branches opening in Bali and Surabaya.

Will is inspired by Lars Lykke Iversen, the CEO of Santa Fe Worldwide, whose core philosophy entails “seeing is believing” and leading by example.

“I am approachable for my staff and expect them to be well prepared and organized if they want to discuss any issues. I believe in being decisive, positive and consistent in my work. One can get a lot done by setting firm ground rules that everyone knows and can follow, without being too inflexible.”

He believes that attitude is more important than experience when selecting new staff as it is far easier to train staff with the required skills and knowledge than to try and install the right attitude.

He explained that “the key to success is to find and surround yourself with skilled professional individuals that you can trust to help you manage the business. Also, being in a service industry, it is important to hire people who also derive the same feeling of satisfaction when they make their clients happy.”

He added: “It’s all about empowering your staff to learn how to deal with challenges. Creative problem-solving needs to be continually encouraged and developed.”

Knowledge, good communication, being supportive, keeping cool in crisis situations and keeping his staff motivated — those are the keys to success, according to Will.

With his education in business and hands-on experience, he encourages his management team to maintain a mature and professional image at all times and not to engage themselves in workplace conflict so that they, in turn, set a good example to their staff.

He also finds that corporate team-building exercises are useful to increase effectiveness among his staff and achieve greater productivity.

Despite his hectic work schedule, Will finds time to be the ambassador for Internations in Jakarta, which is a social networking forum for the expat community and meets every month. He is currently house-hunting with his wife and is a keen diver and golfer in addition to futsal, which he plays with a group every Sunday.

He identifies with the racing driver Mario Andretti’s statement: “If everything seems under control … you’re just not going fast enough.”

“I think this applies to business, too. If everything is moving along too calmly then there is room to push things along faster. I think that angst, stress and emotions are normal symptoms of a dynamic, growing, fast-paced environment. Without them, I would think that the business was not realizing is full potential for growth,” he said with a smile.

As published in The Jakarta Post on Saturday, 1st Sept 2012

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Riverside Cottage in Bali

From the Cottage by the River

Very unsettling to be all alone in a little cottage by the river. The large plain glass windows looked out on unfamiliar trees in the moonlight. Fireflies danced with its reflection inside the window. The sound of the river like a background rush – incessant in orchestra with the millions of insects, occasional lizard – the sounds of silence.

It was strange to sleep without the TV remote on the bedside table and to know that there was nobody within shouting distance. Lying back I could see the broken branch just hanging like a grotesquely elongated skeleton of a hand against moonlit clouds in the sky.

Have you felt the light as it melts the darkness to slowly usher in the glorious dawn. What was unsettling in the dark is now lush verdant Balinese rice terraces by the river, in the morning.

Rice Terraces: as far as the eye can see

Its More Beautiful in the Rain

Its More Beautiful in the Rain

Slowing Down

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